TiVo — Brett Elliott

Information
TiVo is a DVR service that allows users to watch and record their favorite TV shows and movies.

Asked to develop the packaging for their newest device under a tight timeline – and with two in-flight name changes – the solution was to dial back abstraction in favor of a clean and direct hero shot of the product. The axonometric angle lends a sense of speed and agility to TiVo’s Bolt that was certain to outpace any alternatives.

Credits
Creative Director:
Gil Gershoni

Art Director & Designer
Brett Elliott