Twitch Arch — Brett Elliott

Information
Twitch grows at the speed of live with new content, programs, products, and features developed in response to the changing landscape on an almost weekly, sometimes daily basis.

To reduce friction between departments, as well as to create a more consistent brand experience across all touchpoints, it was critical to shore up the brand structure to allow for future expansion while reducing brand fragmentation.

Credits
Exec. Creative Director:
Byron Philipson

Head of Brand:
Devon Herrington

Group Creative Director:
Sam Johnson

Creative Director
Brett Elliott