Twitch Merch — Brett Elliott

Information
The pandemic was peaking and everyone was feeling a little stir-crazy, a bit disoriented, and a lot isolated to the confines of their homes. Friends and family felt as if they were galaxies away, and things weren’t looking like they would return to “normal” anytime soon.

Life had officially become a bit... weird. (No Kappa)

To help ease some nerves as we all explored the outer reaches of our sanity, Twitch released the No Kappa Casual and LULtra Bold merch collection. Soft sweats mixing both the earthly and ethereal somehow helped assure us that although we felt far from home, somehow we’d all make it through this bizarre new reality together. But apart. But also together.

Credits
Exec. Creative Director:
Byron Philipson

Group Creative Director:
Adam Szajgin

Creative Director:
Brett Elliott

Sr. Art Director:
Amber Newman

Designer:
Dan Rosenberg

Copywriter:
Aaron Castellan

Apparel
Devin Ryan