Twitch — Brett Elliott

Information
A brand refresh produced in collaboration with creative consultants (and all-around incredible people) COLLINS, our primary focus was to lean into what already made Twitch great and make it even better. Less a pivot or an overhaul, we wanted to let the passion and spirit of Twitch’s incredibly eclectic creator-communities take center stage.

Creator/content-forward, and backed by fields of electric glow gradients, it was time the identity grew out of a one dimensional monochrome state to celebrate the absolutely wild range of creators, content, and communities that make Twitch, well, Twitch.

Credits
Group Creative Director:
Sam Johnson

Creative Director:
Brett Elliott

Art Director:
Julian Gese

Senior Motion Graphics:
Matt Gravish

Senior Copywriter:
Evan Freitas

Graphic Designer:
Skyler Muench

Agency Partners
COLLINS
Elephant
Instrument